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For the definition of wavy tile, the industry also has a different point of view, that product quality and brand positioning on the equals, including product and service quality. The raw materials and services of the products are guaranteed. As a service industry, Wavy tile industry provides services for consumers and is an important means for enterprises to increase the added value of products. China has always had the advantage of abundant labor resources and low labor cost. Compared with developed countries, the advantage of human cost is indeed incomparable. Wavy tile production is a labor-intensive industry, which has formed the inherent human cost advantage of our country's wavy tile industry. In recent years, due to the rising cost of wage and welfare, social security payment, working environment, labor intensity and rights and interests protection, the "unlimited supply" of cheap labor has been put on a red light, and the old days of "unlimited supply" of cheap labor have gone forever. The serious shortage of workers in the labor market and the resulting "labor shortage" has become another "bottleneck" for the development of wavy tile industry. The important advantages of product export are gradually lost, and domestic wavy tile enterprises are in crisis.
Although the innovation of wavy tile products has not developed rapidly in recent years, it is also the fatal weakness of "overcoming" the international market. It also means that the way of innovation in the industry is not easy. Innovation based on practicality will improve consumers' desire to buy. The international market has a higher requirement for product personalization. If the Wave-tile enterprise wants to get rid of the development dilemma and go international, strengthening the innovation ability is the key. Throughout the wavy tile market, good sales wavy tiles are often those with convenient products, rather than those maverick, different style but no use of the value of the product. Domestic wave tile export frequency blocked, there is another weakness is the "brand positioning", the industry believes that the market positioning is not clear is one of the important reasons. Personalized needs of foreign markets more clearly, this requires a wave tile want to export, to adapt to international tastes, strongly create this enterprise product distinctive, impressive distinct personality or image, and convey the image vividly to them, so that the products on the market determine the appropriate position, therefore, who can get the international orientation, who will win the market abroad. To this, the domestic wave tile enterprise wants to go out, must guarantee the product quality first, then needs to make the enterprise bigger and stronger. Only in this way, domestic wavy tile enterprises in the fierce market competition to obtain good benefits, but also in the upcoming international competition to occupy a market reputation. For the definition of product, the industry also has a different point of view, that product quality and brand positioning on the equals, including product and service quality. The products are guaranteed by raw materials and services. Wavy tile industry as a service industry, to provide services for consumers. It is an important means for enterprises to increase the added value of products. With the development of the Internet, wavywatts e-commerce will become the trend of the industry development in the future. Wavywatts enterprises want to achieve long-term development, find the correct market positioning, and accelerate the pace of channel construction.
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